How to Integrate Traditional & Digital Marketing
How to Integrate Traditional & Digital Marketing It's October 26, 1985. The top song in the United States is Whitney Houston's "Saving All My Love for You." The top weekend movie at the US box office is "Jagged Edge," starring Glenn Close and Jeff Bridges. And Marty McFly was about to travel back in time in "Back to the Future." Yes, for any Mozzers who do not know, Back to the Future Day —the exact date when Marty went to the future in the sequel to the original film—is today! Also in the mid-1980s, the Internet was largely confined to the US military and large higher-education institutions. Most marketing at the time, of course, occurred via print, magazine, TV, and radio mediums and channels in what is now often called "outbound marketing." Why, then, is this relevant in 2015? One problem in digital marketing company is that many digital marketers do not have much education or experience in traditional marketing and com...