What is the future of digital marketing in India?
What is the future of digital marketing in India? Introduction This 21 st century is technologically advanced in almost every way. The access to the internet has enhanced the way through which people use their electronic devices such as mobile phones, computers, and laptops. Furthermore, this enhanced use of electronic devices and technology is opening new opportunities for people and businesses to strengthen their sustainability in the market. Moreover, these new opportunities are ensuring a bright future of digital marketing in India. India has seen a rapid digital growth in recent years due to the digital India programme launched by the Government of India. As per the data from “Statista”- Internet users in India has increased to 700 million in 2020 from 400 million in 2015 and is expected to grow by 1000 million till 2025. This huge growth among the internet users of India is changing the digital dynamics of the market of India. In addition, more and more people are using digita